Increase the presence of your business and ecommerce store in search engine results and your sales will increase. It's really that simple. The best way to increase sales and search presence is by following good SEO practices, also called White Hat SEO. This work takes time and consistent effort. It can be short-circuited by paying for Google AdWords to boost your presence in Google searches. (Many have taken this route, which is why Google's AdWords revenue was almost $135 billion in 2019). But unless your website and ecommerce store is SEO friendly, the second you stop paying for ads, your visitor traffic will plummet.
Optimising the content of your Magento site is the key to higher rankings and increased traffic.
Magento is one of the most search engine friendly eCommerce platforms straight out of the box, but you still need to know what you are doing in order to take advantage of it. By optimising Magento's SEO functionality in conjunction with other strategies, will lead to more sales.
Once the basics have been attended to, the task of improving your site and product SEO will still take time and hard work. Your online business, like a traditional business requires consistent work and maintenance to produce results. You could tackle this yourself provided you have the resources and know-how, or you could use Syncrony UK to do the hard work for you so you can get on with running your business.
Our Magento SEO strategy is typically divided into three:
Our process is designed to bed-in the basic footprint of a new Magento store. Of course, it isn't all about new stores. Often, our new builds are designed to replace an existing Magento 1.x shop or stores built on other platforms like WOO Commerce and Shopify. Either way, we have the toolkit and available talent to ensure robust white hat SEO.
Sadly, some Magento developers do their customer the disservice of not even setting up basic product or category optimizations available in the Magento back-end. Fortunately, with the Syncrony's know-how, it's a straight forward fix.
Once the built-in configuration has been properly setup, our next steps are:
Many of the stores we build have grown out of previous online sales efforts. These include content websites that have been upgraded to online shops as well as shops on platforms that have been outgrown over time. A new store does not mean losing all of that hard-earned SEO work. Backlinks can be preserved and site ranking can be relatively unaffected if the migration is handled professionally.
Read more about Preserving Google Rankings when Launching a New Online Store
Once your site is configured with the basic SEO requirements correctly, there are a number of techniques that can be used to improve your product search rankings. These include:
In addition to the above work, the best results come from long-term work that includes studying Analytics results on a monthly basis and regular review (and action) based on results and reports from Search Console. This often involves changing and tweaking things in reaction to the trends we see.
Once the above 2 phases are attended to, the next phase comprises of various elements.
The first step is to setup and optimise the listing of your site in Google My Business (GMB). This is simple to setup, but for the best results, your GMB listing always requires some maintenance.
Sometimes setting up a GMB will not benefit your business and will do more harm than good.
Read how a GMB harmed our traffic here.
Other optional elements are budget and strategy dependent and may include: