5 Ways to Boost Online Sales While Lowering Ad Spend
Google Google Google
Online search is all about Google, which has dominated search in Australia for years and currently shows no sign of abating. Here is a striking example from Clicky, for 2016; it shows that Google has over 90% share of all Australian searches. (Similar data from other sources puts Google’s share at well over 80%)
Using Schemas to Enhance Local Business Search Presence
By adding a schema that defines your customer’s address as a structured object, you can enhance its appearance in web search results and as a bonus probably garner better rankings as a bonus. (Confused about what a Schema actually is? Find out more here).
Done properly this will correctly inform Google about the location details of a website’s owner. In fact, this should be the first step in implementing schemas on any website.
How to Enable Star Rankings for Magento Product Reviews
If your site sells products, genuine customer reviews will help you to gather more sales. Magento provides good review functionality, which is often not enabled for star ratings by default.
It is easy to tell if your review stars are enabled. Simply browse to a product and try to add a review. If your review entry screen looks similar to the image below, then read on and I will tell you how to fix it in a jiffy.
Changing your Magento Admin URL
There is an easy way to change the default admin URL in Magento, which will prevent access to the default login screen. This is by no means the final word in securing your Magento installation but it certainly raises the bar to anyone wanting to gain access to your back-end.
Do not use the Admin backend to change it.